Brand Strategy & Experiential Marketing Leadership
De’Longhi Group North America - Micro-Event Marketing & Coffee Festival Activation
Executed a micro-event marketing campaign to elevate brand visibility and drive sales across key retail and lifestyle channels.
Planned and managed branded activations, including immersive experiences at The New York Coffee Festival, featuring a custom-designed exhibition booth.
Developed high-impact promotional materials and in-store marketing assets to enhance customer engagement and support retail initiatives.
Ensured brand consistency and strategic alignment across event touchpoints, delivering a premium consumer experience.
Collaborated cross-functionally with sales, design, and retail partners to ensure campaign alignment with business objectives and brand standards.
Display Image
3D Design Layout
Design Installation
Consumer Engagement on Show Floor
