Immersive Event Experience & Storytelling
Specialty Food Association – Fancy Food Show On-Site Creative
📌 Situation: The event needed cohesive storytelling and polished on-site branding.
📌 Task: Drive the run-of-show creative and content execution.
📌 Action: Directed photo/video production; built multi-channel content; aligned internal + external teams.
📌 Result: Delivered dynamic event visuals and storytelling that amplified engagement before, during, and after the show.
2023 Summer Fancy Food Show Attendee Engagement Video
2023 Summer Fancy Food Show Registration
CBS News Exhibitor Feature
Celebrity Appearance: Tom Colicchio, American Chef | Exhibitor
Celebrity Appearance: Whoopi Goldberg at the Italian Pavilion
Tom Colicchio | Product Booth
SFA President, Bill Lynch | Video Prep
Diversity, Equity, & Inclusion Video. Partnership with (included) CPG.
included CPG Exhibitors
Celebrity Appearance: Whoopi Goldberg visiting product booth
2023 Summer Fancy Food Show Wrap Video
Press Relations and Trend Spotters
Massimo Bottura | Italian chef and Entrepreneur
Floor Overview
Sustainability in Specialty Food Video