Immersive Event Experience & Visual Storytelling

Immersive Event Experience & Visual Storytelling
Specialty Food Association – Fancy Food Show

• Led the run of show for the Summer Fancy Food Show, overseeing end-to-end creative execution across event branding, content strategy, and on-site activations.

• Directed video and photo production, collaborating with third-party photographers and videographers to capture dynamic event footage and award-winning product visuals.

• Developed and implemented a storytelling-driven marketing approach, crafting content that celebrated innovation and elevated the SFA brand narrative.

• Produced multi-channel assets including event highlight videos, social-first clips, and exhibitor features to amplify engagement before, during, and after the event.

• Partnered with internal teams and external agencies to ensure all deliverables were on-brand, timely, and optimized for multiple platforms (digital, social, and onsite displays).