Membership Marketing
Junior League of Raleigh — Recruitment & Retention Strategy
📌 Situation: No formal membership marketing plan existed; recruitment was slowing and retention needed reinforcement.
📌 Task: Develop a strategic, marketing-driven approach to boost recruitment, deepen engagement, and strengthen long-term member retention.
📌 Action: Created a streamlined marketing plan with promotion, engagement touchpoints, and DEIB-aligned messaging.
📌 Result: Laid the foundation for improved recruitment performance, stronger member participation, and a more inclusive, connected League experience.
