Creative Direction & Event Marketing

Creative Direction & Event Marketing
Specialty Food Association – Fancy Food Show

• Led the creative direction and execution of an event marketing campaign designed to elevate the Fancy Food Show experience and strengthen emotional connections with attendees.

• Developed the “That’s Fancy” campaign concept, including video storytelling and compelling visuals that captured the show’s energy and positioned it as the industry’s premier event.

• Oversaw the design and production of branded assets for digital advertising, social media, event signage, and member-facing collateral.

• Partnered with cross-functional teams and external agencies to ensure creative deliverables aligned with brand standards and strategic business goals.

• Established a framework for future marketing initiatives by creating a cohesive narrative that celebrated innovation, connection, and the SFA’s leadership in the specialty food industry.