Event Marketing & Creative Direction

Event Marketing & Creative Direction
Specialty Food Association — “That’s Fancy” Campaign

📌 Situation: The Fancy Food Show needed a refreshed, emotional, high-energy event identity.
📌 Task: Develop a signature creative campaign that captured the show’s essence.
📌 Action: Created the “That’s Fancy” campaign; directed design, video, digital, and on-site branding.
📌 Result: Delivered a unified narrative that strengthened brand recognition and attendee affinity.