Brand Strategy & Leadership
Macy’s — Maison Jules Retail Experience
📌 Situation: Maison Jules lacked a cohesive retail storytelling system.
📌 Task: Build an immersive in-store experience.
📌 Action: Directed fixtures, mannequins, and visual merchandising across stores.
📌 Result: Delivered a cohesive aesthetic that increased customer engagement and sales impact.
Maison Jules Brand Launch | Press Event
Maison Jules Promotional Bike Giveaway
Window Display Macy’s 34th Street & Web Marketing
Visual Merchandising, Style Guide, and Packaging
Brand Image