Brand Strategy & Leadership | Visual Identity
Macy’s - Elevating Maison Jules Through Immersive Retail
Led concept-to-execution development of an omni-channel strategy to bring the Maison Jules brand to life within Macy’s stores.
Partnered with cross-functional teams to design and implement immersive retail experiences that reflected the brand’s aesthetic.
Directed the creation of custom mannequins, innovative fixtures, and engaging visual merchandising solutions to strengthen brand storytelling.
Ensured cohesive brand presence across all touchpoints, driving increased customer engagement and in-store sales.
Maison Jules Brand Launch | Press Event
Maison Jules Promotional Bike Giveaway
Window Display Macy’s 34th Street & Web Marketing
Visual Merchandising, Style Guide, and Packaging
Brand Image