Data-Driven Design & Growth Strategy
Specialty Food Association – Summer Fancy Food Show
Developed and executed a data-driven marketing campaign that repositioned the event, reversing membership decline and surpassing industry benchmarks.
Leveraged analytics and attendee insights to refine targeting strategies and optimize ROI across digital and traditional marketing channels.
Managed the creation of a comprehensive post-show report, collaborating with cross-functional teams to ensure alignment with business goals and brand standards.
Delivered a visually compelling report that sales teams leveraged to pitch the next show, driving increased exhibitor and sponsor commitments.
Achieved record-breaking outcomes, including a 22% increase in registrations, 20% growth in buyer categories, and a 12% rise in distributor participation.
Positioned the Fancy Food Show as a premier industry event through data-backed storytelling and strategic campaign execution.
