Data-Driven Design & Growth Strategy
Specialty Food Association – Marketing Campaign & Show Growth
📌 Situation: Membership and engagement were declining; the show needed repositioning.
📌 Task: Use analytics to rebuild targeting and marketing strategy.
📌 Action: Executed data-driven campaigns; produced post-show report; aligned teams on insights.
📌 Result: Achieved 22% registration growth, 20% buyer growth, and 12% distributor growth.
