Creative Direction & Visual Identity
Macy’s — bar III Aesthetic Development
📌 Situation: Bar III needed a cohesive brand identity across touchpoints.
📌 Task: Build a unified aesthetic and visual system.
📌 Action: Directed storytelling, trend assortments, and style guides.
📌 Result: Strengthened brand consistency and enhanced customer connection.
bar III Advertising Look
Brand Launch Visual Marketing Instructions
Brand Launch Series of Press Events & Pop Ups
Brand Launch Pop Up Event Invitation
Brand Launch Collage
Brand Launch Look
Brand Launch Looks for Press Event
Brand Launch Pop Up Event Shopping Bags
Brand Launch Pop Up Event New York Times Feature
Brand Launch Looks
Brand Launch Press Event Display
Brand Launch Press Event - Celebrity Guest Solange Knowles