Creative Direction & Execution | Visual Identity
Macy’s - Defining the bar III Brand Aesthetic
Spearheaded the creation and execution of a unified brand identity for bar III, ensuring consistency across all consumer touchpoints.
Curated seasonal trend assortments and developed detailed style guides to establish a strong, cohesive aesthetic.
Oversaw visual storytelling across in-store displays, digital platforms, and marketing materials to enhance customer engagement.
Partnered with cross-functional teams to align brand vision with merchandising strategies and business objectives.
bar III Advertising Look
Brand Launch Visual Marketing Instructions
Brand Launch Series of Press Events & Pop Ups
Brand Launch Pop Up Event Invitation
Brand Launch Collage
Brand Launch Look
Brand Launch Looks for Press Event
Brand Launch Pop Up Event Shopping Bags
Brand Launch Pop Up Event New York Times Feature
Brand Launch Looks
Brand Launch Press Event Display
Brand Launch Press Event - Celebrity Guest Solange Knowles