Tailored Messaging & Email Marketing Strategy
Specialty Food Association – Summer Fancy Food Show
📌 Situation: Attendee engagement and registrations required targeted messaging across audiences.
📌 Task: Build persona-based messaging and email strategy.
📌 Action: Developed message maps; led segmented email campaigns; aligned content across channels.
📌 Result: Increased open rates, engagement, and attendance—driving record-breaking show performance.
