Tailored Messaging & Email Marketing Strategy
Specialty Food Association – Summer Fancy Food Show
Developed detailed attendee personas and a comprehensive message map to ensure all communications resonated with target audiences, including exhibitors, buyers, and media.
Designed and executed multi-phase email marketing campaigns to drive registration, boost engagement, and increase attendance for the show.
Crafted personalized content for segmented audiences, improving open and click-through rates while reinforcing brand positioning.
Partnered with internal teams to align messaging across all digital channels, ensuring a consistent voice and optimized customer journey.
Contributed to record-breaking engagement and attendance, reinforcing the event as a must-attend industry experience.
